Hey, I’m Nadia.
I Build research-driven Marketing Systems That Drive Measurable Growth.
I’m a marketer who thinks like a strategist and creates like a creative director. My background blends visual storytelling with rigorous marketing frameworks, so campaigns aren’t just pretty, they perform.
I transitioned from creative direction into digital marketing strategy to combine storytelling with performance analytics. Today, I specialize in building measurable marketing systems that drive growth for fintech, beauty, and service-based brands.
Over the last 10 weeks, I’ve completed immersive training in go-to-market strategy, B2B and B2C campaign planning, full-funnel optimization, paid media strategy, influencer marketing, conversion rate optimization (CRO), CRM automation, and AI-assisted performance marketing frameworks with General Assembly/ Adobe.
I bring a designer’s eye, a strategist’s mind, and a performance mindset to every project.
Strategic + Creative | GTM Planning | KPI-Driven Campaigns
My Journey Into Digital Marketing
Fun fact: I started behind the camera, not behind a dashboard.
As a creative director and commercial photographer, I learned how to capture attention and tell visual stories that connect, but curiosity led me further. I wanted to understand why certain campaigns converted, not just why they looked good. That blend of bold creativity and data-driven strategy is what brought me into digital marketing. This is the perspective that I bring to every project today.
My Approach
Strategic & Collaborative
I help turn complex ideas into clear, results-driven marketing systems. My work blends audience insights, positioning, funnel strategy, and performance analytics to create campaigns that feel intentional rather than scattered. I value collaboration and believe the best work happens when strategy and creative thinking evolve together, aligned around a shared vision.
Iterative & Performance Driven
I don’t believe in “set it and forget it.” I approach every project as something we build, test, and refine over time. By analyzing data, listening to audience behavior, and optimizing key touchpoints, I make sure strategy doesn’t just look good, it works. Growth is a process, and I’m committed to improving it at every step.
SKILLS SNAPSHOT — What I Do
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Performance & Measurement
KPI Frameworks
Data-Driven Decision Making
Onboarding & Activation Metrics
Acquisition & Conversion Optimization
Campaign Measurement Plans
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Creative Leadership
Campaign Concepting
Landing Page Strategy
Ad Creative Direction
Email & Social Content Strategy
Visual Storytelling Integration
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Strategy
Go-To-Market Strategy
Competitive & Trend Analysis
Positioning & Messaging
Audience & Persona Research
Funnel Mapping
Featured projects
Each project below links to a full case study section or page.
Project 4: PayPro
Go-To-Market & Positioning Strategy
The Objective:
Design a strategic launch plan for a fintech platform entering a competitive SMB payments market. The goal was to clarify positioning, define the ideal customer, and build a campaign framework aligned with measurable growth.
Key Focus:
Market research & persona development
Messaging framework & channel mix
KPI roadmap & growth projections
GENERAL ASSEMBLY X ADOBE: “MARKETING + AI” BOOTCAMP 2025-2026
GENERAL ASSEMBLY X ADOBE: “MARKETING + AI” BOOTCAMP 2025-2026
Project 3: ActiveYou
Integrated Brand Campaign & Customer Acquisition Strategy
The Objective:
Create a multi-channel campaign designed to drive brand awareness and user acquisition for a digital fitness platform in a rapidly growing fintech-adjacent space.
Key Focus:
Paid, owned & earned strategy
Messaging hierarchy
Campaign performance framework
Project 2: Byoma
Integrated Social & Influencer Growth Strategy
The Objective:
Design a strategic launch plan for a fintech platform entering a competitive SMB payments market. The goal was to clarify positioning, define the ideal customer, and build a campaign framework aligned with measurable growth.
Key Focus:
Platform-specific content strategy
Influencer evaluation & amplification
Paid ad blueprint & performance metrics
GENERAL ASSEMBLY X ADOBE: “MARKETING + AI” BOOTCAMP 2025-2026
GENERAL ASSEMBLY X ADOBE: “MARKETING + AI” BOOTCAMP 2025-2026
Project 1: Glow & Go
Full-Funnel Optimization & Personalization Blueprint
The Objective:
Design a conversion-focused funnel strategy that reduces drop-off, increases bookings, and improves repeat engagement through structured testing and ethical AI integration.
Key Focus:
CRO testing roadmap
CRM & automation flows
KPI dashboard & AI safeguards
Let’s Connect!
I’m currently seeking opportunities in digital marketing and strategy where I can bring insight, creativity, and measurable performance thinking to the team.
