Byoma
Social Media & Influencer Growth Strategy
Overview:
Built a cohesive social strategy integrating organic content, influencer partnerships, and paid promotion to strengthen brand trust and engagement.
The Challenge:
Create a cohesive social strategy that increases engagement, builds brand credibility, and aligns influencer partnerships with measurable growth.
Research & Discovery
Audience behavior & content performance analysis
Platform-specific algorithm insights
Influencer alignment & audience overlap research
Strategic Approach
Channel-specific content pillars
Influencer evaluation & partnership framework
Paid + organic amplification strategy
KPI benchmarks for engagement & growth
Execution Highlights
Content calendar blueprint
Paid ad testing structure
Performance dashboard framework
View and Listen to the slides below.
Why This Strategy Matters.
The Real Problem:
In beauty, attention is currency, but trust is conversion.
BYOMA didn’t need more content.
It needed smarter content working together.
The Mission
Build a social engine where:
Organic builds credibility
Influencers build relatability
Paid media builds scale
All tied to one performance goal.
How Success Is Measured
What Drives Growth
Influencer-attributed conversions
Engagement-to-follower ratio
Paid ROAS
What Signals Brand Strength
Saves & shares
Community sentiment
Audience retention
The Business Landscape
Industry: Beauty
Model: Direct-to-Consumer
Focus: Digital-first brand growth
