Glow & Go
Full-Funnel Optimization & Conversion Strategy
Overview:
Created a conversion-focused funnel strategy using A/B testing, automation, and ethical personalization to increase bookings and retention.
The Challenge:
Improve booking conversions and reduce drop-off through strategic funnel optimization and automation.
Research & Discovery
Funnel drop-off analysis
Customer journey mapping
Behavioral trigger evaluation
Strategic Approach
CRO hypothesis & A/B testing roadmap
CRM & automation flow design
Personalization logic using AI tools
Ethical AI compliance considerations
Execution Highlights
Optimized landing page messaging
Automated reminder & nurture flows
KPI dashboard & measurable conversion targets
View and Listen to the slides below.
Why This Strategy Matters.
The Real Problem:
Glow & Go wasn’t struggling with demand, it was struggling with conversion.
The opportunity wasn’t more traffic, it was better friction removal.
The Mission
Test smarter. Optimize intentionally.
Turn casual browsers into confirmed bookings.
How Success Is Measured
Revenue Signals
Lift in conversion rate
Reduced funnel drop-off
Increased repeat bookings
Engagement Signals
Automated follow-up performance
Customer retention behavior
The Business Landscape
Industry: Beauty & Wellness
Model: B2C
Channels: Website + In-store
