ActiveYou
Integrated Brand & Acquisition Campaign
Overview:
Create a multi-channel campaign designed to drive brand awareness and user acquisition for a digital fitness platform in a rapidly growing fintech-adjacent space.
The Challenge:
Develop a multi-channel marketing campaign designed to drive awareness and acquire new users in a competitive digital fitness market.
Research & Discovery
Audience segmentation
Market positioning analysis
Channel opportunity mapping
Strategic Approach
Unified messaging hierarchy
Paid, owned & earned channel integration
Short-form video & digital asset direction
Budget allocation framework
Execution Highlights
Cross-platform campaign rollout plan
Engagement & acquisition KPI structure
Optimization and iteration roadmap
View and Listen to the slides below.
Why This Strategy Matters.
The Real Problem:
In fitness, motivation gets attention, but strategy drives action.
Active You needed more than inspiration.
It needed alignment across every channel.
The Mission
Create a campaign where:
Paid media drives awareness
Owned channels nurture
Earned media amplifies credibility
All supporting one measurable acquisition goal.
How Success Is Measured
Growth Metrics
Customer acquisition
Campaign ROI
Cost efficiency
Brand Signals
Audience engagement
Cross-channel consistency
The Business Landscape
Industry: Digital Fitness
Model: Direct-to-Consumer
Channels: Paid, Owned & Earned Media
