Hey, I’m Nadia.
I Build and Execute Performance Marketing Campaigns That Drive Measurable Growth.
I'm a paid media coordinator and creative strategist with over a decade of experience in campaign execution, performance marketing, and brand storytelling for beauty, lifestyle, and CPG brands. My work has always lived at the intersection of creativity and data, translating brand objectives into campaigns that connect with audiences and drive measurable business results.
I'm currently building hands-on paid media execution experience through Monark & Co., a multi-client marketing consultancy, while completing my Meta Blueprint Media Buying certification. I combine creative instincts with analytical discipline, bringing both the strategic foundation and the performance mindset that today's paid media roles require.
Paid Media · Campaign Execution · Performance Marketing
My Journey Into Digital Marketing
Fun fact: I started behind the camera, not behind a dashboard.
As a creative director and commercial photographer, I learned how to capture attention and tell visual stories that connect. But curiosity led me further.
I wanted to understand why certain campaigns converted, not just why they looked good. That question led me through advanced digital marketing training with General Assembly x Adobe, into founding and growing Click Pop Studio to $300K in revenue through organic digital strategy alone, and ultimately into paid media.
Today I'm a paid media coordinator actively building hands-on campaign execution experience through Monark & Co. while completing my Meta Blueprint Media Buying certification. I bring a decade of creative and brand strategy experience to every paid media role I take on, and a genuine drive to keep growing into the performance marketer I'm becoming.
My Approach
Strategic & Collaborative
I help turn complex ideas into clear, results-driven marketing systems. My work blends audience insights, positioning, funnel strategy, and performance analytics to create campaigns that feel intentional rather than scattered. I value collaboration and believe the best work happens when strategy and creative thinking evolve together, aligned around a shared vision.
Iterative & Performance Driven
I don’t believe in “set it and forget it.” I approach every project as something we build, test, and refine over time. By analyzing data, listening to audience behavior, and optimizing key touchpoints, I make sure strategy doesn’t just look good, it works. Growth is a process, and I’m committed to improving it at every step.
SKILLS SNAPSHOT — What I Do
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Paid Media & Campaign Execution
Meta Ads Manager
Campaign Setup & Trafficking
Audience Segmentation
Custom & Lookalike Audiences
Performance Reporting
Pacing & Budget Monitoring
A/B Testing
Creative Testing Frameworks
Google Ads (In Training)
Meta Blueprint Certification (In Progress)
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Performance & Measurement
KPI Frameworks
Data-Driven Decision Making
Onboarding & Activation Metrics
Acquisition & Conversion Optimization
Campaign Measurement Plans
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Strategic Planning
Go-To-Market Strategy
Competitive & Trend Analysis
Positioning & Messaging
Audience & Persona Research
Funnel Mapping
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Creative Leadership
Campaign Concepting
Landing Page Strategy
Ad Creative Direction
Email & Social Content Strategy
Visual Storytelling Integration
Featured projects
Each project below links to a full case study section or page.
Click Pop studio
Founder-Led Growth Strategy for a Niche Creative Agency
The Objective:
Build a sustainable, 6-figure creative agency from the ground up in a saturated market, with no advertising budget, no existing client base, and no external support. The goal was to establish a distinct brand identity, attract high-value clients, and drive consistent revenue growth entirely through organic digital marketing strategy.
Key Focus:
Organic channel strategy & audience development
Brand positioning & niche market differentiation
Content system design & client acquisition funnel
Creative Strategy, Consistency, and Data-Informed Iteration
Tea Tree & Rosemary Scalp Collection Campaign
Hollywood Beauty Campaign
A vibrant product campaign designed to highlight the refreshing benefits of Hollywood Beauty’s Tea Tree & Rosemary collection through educational, texture-focused, and lifestyle-driven visuals.
The Objective:
Translate Hollywood Beauty’s existing campaign strategy into scroll-stopping visuals that educate customers on product benefits while reinforcing the brand’s bold, fresh identity across digital platforms.
Key Focus:
Product Education
Visual storytelling designed to clearly communicate the key ingredients and scalp benefits of the Tea Tree & Rosemary formula.Texture & Ingredient Focus
Macro photography and sensory visuals that highlight product texture, ingredients, and application moments.Lifestyle Integration
Imagery showing the product in real-life routines to make the collection feel approachable and easy to incorporate into daily hair care.Social-First Visual Design
Content captured and composed with vertical crops, motion, and platform optimization in mind for social media distribution.
Project 4: PayPro
Go-To-Market & Positioning Strategy
The Objective:
Design a strategic launch plan for a fintech platform entering a competitive SMB payments market. The goal was to clarify positioning, define the ideal customer, and build a campaign framework aligned with measurable growth.
Key Focus:
Market research & persona development
Messaging framework & channel mix
KPI roadmap & growth projections
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
Project 3: ActiveYou
Integrated Brand Campaign & Customer Acquisition Strategy
The Objective:
Create a multi-channel campaign designed to drive brand awareness and user acquisition for a digital fitness platform in a rapidly growing fintech-adjacent space.
Key Focus:
Paid, owned & earned strategy
Messaging hierarchy
Campaign performance framework
Project 2: Byoma
Integrated Social & Influencer Growth Strategy
The Objective:
Develop a cohesive social media and influencer strategy for a Gen Z-targeted skincare brand competing in a crowded clean beauty market. The goal was to build brand credibility, increase engagement, and create a scalable content engine that connects organic storytelling, influencer partnerships, and paid amplification to a single performance outcome.
Key Focus:
Platform-specific content strategy
Influencer evaluation & amplification
Paid ad blueprint & performance metrics
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
GENERAL ASSEMBLY X ADOBE: MARKETING + AI
Project 1: Glow & Go
Full-Funnel Optimization & Personalization Blueprint
The Objective:
Design a conversion-focused funnel strategy that reduces drop-off, increases bookings, and improves repeat engagement through structured testing and ethical AI integration.
Key Focus:
CRO testing roadmap
CRM & automation flows
KPI dashboard & AI safeguards
Let’s Connect!
I'm currently exploring opportunities in paid media, campaign coordination, and performance marketing where I can combine hands-on campaign execution, creative strategy, and data-driven thinking to help brands and agencies drive measurable growth.
