Paid Social Campaign Planning & Media Buying Simulation

Developed a simulated Meta campaign to demonstrate audience research, campaign structure, creative strategy, budget allocation, optimization, and measurement.

Portfolio exercise:

This campaign was developed as a strategic simulation and was not launched with paid media spend. Performance results shown are projected benchmarks, not actual campaign results.

Campaign Brief

Brand: [Brand]
Objective: Drive qualified traffic/conversions / awareness
Audience: [Target audience]
Budget: $X simulated budget
Campaign Duration: X weeks
Primary KPI: CPA / ROAS / CTR / conversions
Secondary KPIs: CPC, CPM, CVR, etc.

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People-First Approach

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Long-Term Relationships

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Proven Process, Flexible Execution

We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.